Tools for the Direct Marketer

Tracking and Planning

  • ECriteria
  • Create a Web-hosted database in minutes. No programming or database experience necessary - No software to install - No need for IT support.

    Ideal for any marketing department and the perfect solution for a lead tracking and analysis system.

    Free 30 Day Trial

E-Marketing

  • Find out what people are doing on your website.
  • Stop guessing about what’s going on in your visitors’ minds. Sign up to 4Q and start a continuous conversation with users that will help you convert and retain more of the people who visit your website.

    Free

  • Validate your message
  • Combat "false positives" (permission-based email messages being mistakenly blocked by anti-spam filters) by checking your message for red flags before you send it.

  • AWeber Autoresponder
  • One of the great features of this autoresponder is that it can automatically add emailed inquiries to your prospect/lead  list.  The AWeber system then automatically sends six or more follow up messages to those leads over the following days and weeks. You don't have to do anything!

    Free 30 Day Trial

  • Google Adwords ROI Calculator
  • The free Google AdWords ROI calculator allows you to determine the optimal spending level and return on investment for running an AdWords advertising program.

Search Engine Optimization

  • Marketleap
  • Free Link popularity check. Quantifiably and independently measure your website's online awareness and overall visibility.

    Marketleap has designed this link popularity tool to help website owners find out who is linking to their site, but also to give a useful benchmarking report to quickly show where you stand in comparison to competitors and other major online players.

  • KeywordDiscovery.com
  • Allows you to search over 11 billion search terms, compiled from over 37 search engines for the last 12 months.

    Free 30 Day Trial

  • Keyword Suggestion Tool
  • Enter a term related to your site and this tool will show you related searches that include your term and how many times that term was searched on last month.

  • Free SEO Tools
  • This Free SEO Tools page has links to the best SEO Tools on the Internet to help you to optimize your website and move your search engine position higher. There are currently 104 SEO tools listed.

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Calculators

  • Market Research Calculators
  • Free access to statistical calculators for confidence intervals, significance testing, and sample size selection.

Research



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