• Planning
• Search Engine Optimization
• Calculators
• Research
• E-Marketing

Planning

• Planning Templates

  Easy-to-use Marketing Plan, Creative Strategy, Advertising Media Plan, and Direct Mail, Media Plan templates.

Calculators

• Direct Marketing ROI Calculator

Use this comprehensive tool to calculate your campaign ROI and test different formulas.

• Market Research Calculators

Free access to statistical calculators for confidence intervals, significance testing, and sample size selection.

• Calculate Postage

Get postage amounts, drop-ship discounts, and net postage for a variety of mail classes.

Market Research

• Online Resources

  Online resources to identify and learn about your target market, find new prospects, and learn about your competitors.

• Webopedia

An online dictionary and search engine for computer and Internet technology.

• Market Research Dictionary

Free access to a market research dictionary.

• Aberdeen Group

Offers a variety of reports that are free for a period of time before becoming available through purchase only.

• TrendWatching.com

Free reports on emerging consumer trends.

E-Marketing

• Find out what people are doing on your website.

Stop guessing about what′s going on in your visitor′s minds. Sign up to 4Q and start a continuous conversation with users that will help you convert and retain more of the people who visit your website.

• Validate your message

Combat "false positives" (permission-based email messages being mistakenly blocked by anti-spam filters) by checking your message for red flags before you send it.

• Google Adwords ROI Calculator

The free Google AdWords ROI calculator allows you to determine the optimal spending level and return on investment for running an AdWords advertising program.

Search Engine Optimization

• Link Tree

To build valuable links, Link Tree enables you to find sites that link to your competitors' web sites, but not yours. Link popularity is important because search engines us it to determine a web site's ranking.

• SEO ToolBox

The SEO ToolBox is a collection of FREE SEO tools. You can find out: whether your URL has been indexed by Google, Yahoo! & MSN, the number of backlinks to a URL (also shows a historical view of previous backlinks), what external pages your domain is linking to, page rank of a URL and historical view of previous PR scores, which pages are the strongest on another domain, which pages are the strongest on your domain, and more

• Google Smackdown

Google Smackdown is great when you're not sure which two words or phrases to use. You'll see which appears in more pages across the Web.

• Google's free, webmaster tools

To help your ranking, Google provides free webmaster tools.

• Insights for Search

With Google's free, Insights for Search you can compare search volume patterns across specific regions, categories, and time frames.

• Marketleap

Free Link popularity check. Quantifiably and independently measure your website's online awareness and overall visibility.

Marketleap has designed this link popularity tool to help website owners find out who is linking to their site, but also to give a useful benchmarking report to quickly show where you stand in comparison to competitors and other major online players.

• Keyword Suggestion Tool

Enter a term related to your site and this tool will show you related searches that include your term and how many times that term was searched on last month.

• Free SEO Tools

This Free SEO Tools page has links to the best SEO Tools on the Internet to help you to optimize your website and move your search engine position higher. There are currently 104 SEO tools listed.