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Direct Mail ROI Calculator

Use the Direct Mail Calculator below to determine your Return on Investment, and to test different formulas.


Fill in all of the following fields for Program Results to be calculated:
How many pieces are you mailing?    
What are the total program costs? $  
Response Rate: What % response do you expect?   %
Conversion Rate: What % of responders do you expect will buy?   %
How much do you expect each buyer to spend (on average)? $  
PROGRAM RESULTS
Number of Responses: Cost per response: $  
Number of Buyers:   Cost per buyer/new customer: $  
Total Revenue from Program: $ Cost per piece: $  
ROI:  %

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