Your Direct Source Newsletter: Copywriting and
Direct Response Tips and Techniques

Below are back issues of "Your Direct Source Newsletter." In them you'll find tips on how to write better copy, and how to improve the results from your promotions.

FTC Expands Claim Substantiation Requirement

Two recent FTC settlements have expanded the type of substantiation required for certain health claims. These claims must now be backed by at least two adequate, well- controlled human clinical studies. In addition, certain disease or illness claims first must be pre-approved by the FDA.

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Where to Focus Your Marketing Efforts in 2011

The use of Direct Mail has been declining steadily during the last decade, and the US Postal Service is feeling it. They anticipate an amazing loss of approximately $6B for 2010.

Companies have been cutting down on Direct Mail and putting a larger percentage, if not all, of their marketing dollars behind Web promotions.

So why should you go against the trend and add more Direct Mail to your marketing mix?

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How to Use Online Videos to Increase Sales

Online videos offer many benefits to both B2B and consumer marketers, and have become a popular marketing tool.

A well written and produced video will entertain and engage visitors to your website. This enhances the user's experience, and by doing so increases your chance of a conversion.

You can also use online videos to:

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Proven Techniques that Can Multiply Response Rates From Your Promotions

Every copywriter has her own technique for turning out successful copy. I keep a folder of great tips and techniques that I review before I begin a new project.

I find them invaluable and have listed some below for you to try before you finalize your next promotion.

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