Successful businesses understand their markets, competitors, and customers. They know why customers buy from them and how to stay competitive.

Below are a number of online resources that you can use to:

  • Identify and learn about your target market
  • Find the best way to reach new prospects
  • Learn about your competitors


Industry Specific Research

What are Your Target Markets?

Industry Reports:  Zapdata.com

Detailed market analysis reports provide key facts for a better understanding of your target market. free

Use basic SIC code based industry selections, available online, and choose any or all of the following market research reports:

  • Market size statistics 
  • Market analysis by company size and average annual sales.
  • Market analysis by state 
  • Market analysis by metro area 
  • Market analysis by specialty 


State of the Nation:  Stat.USA:

For current and historical economic and financial releases and economic data.  Direct access to the Federal Government's wealth of information on the U.S. Economy. 

What is the International Market for your Products or Services?

GLOBUS & NTDB:  Business and Economic Data

For current and historical trade-related releases, international market research, trade opportunities, country analysis, and the National Trade Data Bank (NTDB).  Access to files for subscribers. 

EuroTrade Online

Access the European Union's ComExt (Commerce Exterieur) data series. You'll find import and export data for each of the fifteen major European countries and over 12,000 commodities up to the 8-digit European Harmonized System classification level. 

USA Trade Online

Research U.S. imports and exports.  The site is loaded with data, but is remarkably fast and easy to use.  Subscribers have unlimited access to the latest official statistics on U.S. foreign trade. 

  • Discover existing and emerging export markets
  • Compare your product exports with related products
  • Determine your market share of export markets
  • Monitor trends in specific products, markets, and countries

International Market Reports:  Foreign Trade On-Line

Allows you to create and build your own customized international market reports and comparison. free

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Competitive Research

What Is Their Strategy?

Sponsored Links

You can find out if your competitors are advertising on Google by typing in your competitor's URL. You will see the ad exactly as it appears in the Google search results.

Who's Mailing What! Archive

Online Library of Direct Mail Packages

Find out what your competition is mailing, when they mail, what offers and creative approaches they test and roll out, and current techniques and trends used by marketers in all categories. You can then purchase copies of these direct mail packages from their mail archives.

Directory of Major Mailers & What They Mail

Annual Directory of Direct Mail Users

The only published source of comprehensive information of top direct mail users in the U.S. With nearly 5,000 major mailers, this comprehensive directory shows if mailers are using color, carrier sorting, the dimensions and number of pages of their latest mailings, and more. It also indicates which direct marketers are using international mail, electronic media, and telemarketing.

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Burrelle's Press Clipping Service

To get copies of your competitor's advertisements and press releases you can subscribe to Burrelle's Press Clipping Service    Burrelles monitors over 18,000 publications nationwide, including all daily and non-daily newspapers and over 7,000 magazines and newsletters.

Who They Are

Company Profiles: Zapdata D&B Service

Company profiles give you detailed D&B information.

The Company Lookup option provides you with detailed information about a company. You can search for an individual business by name, or search for up to 400 businesses at one time by D-U-N-S® Number. Our database of over 14 million U.S. companies will be searched and a list of companies that match your search criteria will be displayed. You can order an individual detailed Company Lookup Report for any of the companies listed.




Media Research

Which Periodicals Reach Your Target Market?

MediaFinder.com 

The Most Comprehensive Database of Print Media in the U.S. & Canada.  Access print media data in 3 different formats: 

  • Online Search - 75,000 titles 
  • Print - Media Directories
  • CD-ROM - 35,000 Magazines, Journals & Tabloids, 15,000 Newsletters, 11,000 Newspapers, 9,000 Catalogs, and 6,000 Directories.
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