New FTC Guides for Endorsements and Testimonials
by Susan Allocco, Direct Response Copywriter

The Federal Trade Commission (FTC) has finalized a number of revisions to their Guides Concerning the Use of Endorsements and Testimonials in Advertising, which go into effect December 1, 2009.

Blurring the line between PR and Direct Response Marketing: How to Write News Releases that Generate Sales
by Susan Allocco, Direct Response Copywriter

Today's news release can do a lot more than increase your company's visibility. By adding a linking and keyword strategy to your PR campaign, online news releases can also generate sales.

Say good bye to "results not typical": the FTC proposes revolutionary changes to its guides concerning the use of endorsements and testimonials in advertising
by Andy Lustigman

The FTC recently proposed significant revisions to its endorsement and testimonial guides that if implemented, will greatly impact advertising utilizing testimonials. .  .

13 rules for creating landing pages that optimize sales
by Susan Allocco, Direct Response Copywriter

A landing page is an extension of your online and offline direct response promotions. It's sole purpose is to get your prospects to take a specific action, such as make a purchase, or request additional information. Strengthen your landing pages with the 13 rules below and watch results soar.

15 Steps To Maximize Leads During an Economic Slowdown
by Susan Allocco, Direct Response Copywriter

Here are 15 great marketing tips that will help your company prosper through any economy. .  .

9 Key Points for Increasing Sales with Advertorials
by Susan Allocco, Direct Response Copywriter

If you're not using advertorials to promote your products, you may be missing out on a powerful marketing tool. .  .

How to track and test campaigns to optimize your ROI
by Susan Allocco, Direct Response Copywriter

To optimize campaign results you have to track and test results. Testing allows you to find errors on a small scale and make corrections before. .  .

How to Create a Successful Print Advertisement
by Susan Allocco, Direct Response Copywriter

This article outlines all of the basics for creating a print advertisement that sells. It contains proven techniques that you will find incorporated into every successful advertisement.

Business Buyers are Looking for Personal Benefits
by Robert W. Bly, Direct Response Copywriter

In a column titled "Is business-to- business marketing really different than consumer marketing?" I described the six. .  .

Use Multiple Databases To Build Best Universe
by Sandy Wilson, AccuData America

Marketers can easily fall into the trap of using data from one or two databases that only seem to fit the goals of their campaigns. They force-fit the marketing plan to the data instead of. .  .

Indisputable Laws of List Testing
by Stevan Roberts, President, Edith Roman Associates

The list is arguably the most important variable to test in direct mail and e-mail marketing, though other candidates would be price, offer, format, sales appeals, envelope teasers and subject lines.  Here are some . .  .

Optimization is a Natural Online
by Mark Grimes

Optimization is a strategy that is sometimes overlooked and almost always under used, but it is one of the most effective tools in our online arsenal, and we should be using it. It is quick and relatively easy to optimize. .  .

7 Ways to Get Business Publication Advertising that Gets Results
by Robert W. Bly, Direct Response Copywriter

How do you create an industrial or trade ad that gets attention, win high readership scores, and generates a steady flow of valuable inquiries that convert. .  .