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Articles to improve your copywriting skills and marketing results.
New FTC Guides for Endorsements and Testimonials by Susan Allocco, Direct Response Copywriter The Federal Trade Commission (FTC) has finalized a number of revisions to their Guides
Concerning the Use of Endorsements and Testimonials in Advertising, which go into effect December
1, 2009.
Blurring the line between PR and Direct Response Marketing: How to Write News Releases that Generate Sales by Susan Allocco, Direct Response Copywriter Today's news release can do a lot more than increase your company's visibility. By adding a linking and keyword strategy to your PR campaign, online news releases can also generate sales.
Say good bye to "results not typical": the FTC proposes revolutionary changes to its guides concerning the use of endorsements and testimonials in advertising by Andy Lustigman
The FTC recently proposed significant revisions to its endorsement and testimonial guides that if implemented, will greatly impact advertising utilizing testimonials. . .
13 rules for creating landing pages that
optimize sales by Susan Allocco, Direct Response Copywriter
A landing page is an extension of your online and offline direct response promotions. It's sole purpose is to get your prospects to take a specific action, such as make a purchase, or request additional information. Strengthen your landing pages with the 13 rules below and watch results soar.
15 Steps To Maximize Leads During an Economic Slowdown by Susan Allocco, Direct Response Copywriter
Here are 15 great marketing tips that will help your company
prosper through any economy. . .
9 Key Points for Increasing Sales with Advertorials by Susan Allocco, Direct Response Copywriter
If you're not using advertorials to promote your products, you may be missing out on a powerful marketing tool. . .
How to track and test campaigns to optimize your ROI
by Susan Allocco, Direct Response Copywriter
To optimize campaign results you have to track and test results. Testing allows you to find errors on a small scale and make corrections before. . .
How to Create a Successful Print Advertisement
by Susan Allocco, Direct Response Copywriter
This article outlines all of the basics for creating a print advertisement that sells. It contains proven techniques that you will find incorporated into every successful advertisement.
Business Buyers are Looking for Personal Benefits by Robert W. Bly, Direct Response Copywriter
In a column titled "Is business-to- business marketing really different than consumer marketing?" I described the six. . .
Use Multiple Databases To Build Best Universe
by Sandy Wilson, AccuData America
Marketers can easily fall into the trap of using data from one or two databases that only seem to fit the goals of their campaigns. They force-fit the marketing plan to the data instead of. . .
Indisputable
Laws of List Testing
by Stevan Roberts, President, Edith Roman Associates
The list is arguably the
most important variable to test in direct mail and e-mail marketing, though
other candidates would be price, offer, format, sales appeals, envelope
teasers and subject lines. Here are some . . .
Optimization is a Natural Online
by Mark Grimes
Optimization is a strategy that is sometimes overlooked and almost always under used, but it is one of the most effective tools in our online arsenal, and we should be using it. It is quick and relatively easy to optimize. . .
7 Ways to Get Business Publication Advertising that Gets Results by Robert W. Bly, Direct Response Copywriter
How do you create an industrial or trade ad that gets attention, win high readership scores, and generates a steady flow of valuable inquiries that convert. . .
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