9 Key Points for Increasing Sales with Advertorials
by Susan Allocco

If you're not using advertorials to promote your products, you may be missing out on a powerful marketing tool. .  .

How To Optimize Campaign Results and Ensure a High ROI
by Susan Allocco

To optimize campaign results you have to track and test results. Testing allows you to find errors on a small scale and make corrections before. .  .

Business Buyers are Looking for Personal Benefits
by Robert W. Bly

In a column titled "Is business-to- business marketing really different than consumer marketing?" I described the six. .  .

Use Multiple Databases To Build Best Universe
by Sandy Wilson, AccuData America

Marketers can easily fall into the trap of using data from one or two databases that only seem to fit the goals of their campaigns. They force-fit the marketing plan to the data instead of. .  .

Indisputable Laws of List Testing
by Stevan Roberts, President, Edith Roman Associates

The list is arguably the most important variable to test in direct mail and e-mail marketing, though other candidates would be price, offer, format, sales appeals, envelope teasers and subject lines.  Here are some . .  .

Optimization is a Natural Online
by Mark Grimes

Optimization is a strategy that is sometimes overlooked and almost always under used, but it is one of the most effective tools in our online arsenal, and we should be using it. It is quick and relatively easy to optimize. .  .

7 Ways to Get Business Publication Advertising that Gets Results
by Robert W. Bly

How do you create an industrial or trade ad that gets attention, win high readership scores, and generates a steady flow of valuable inquiries that convert. .  .

New how-to articles will be added soon. To receive information on updates, just sign up for a free newlsetter subscription (sign up information is on the top-right navigation bar).